For the ninth year in a row, Valentine’s Day gift-givers will be spending more on jewelry gifts than any other category, according to a survey just released by the National Retail Federation (NRF) and Prosper Insights & Analytics. The record-breaking $6.5 billion earmarked for jewelry is up a tick from last year’s tally of $6.4 billion.

Valentine gift spending across all categories is expected to hit $27.5 billion. This is up nearly 7% from 2024 and also breaks the record set in 2020 ($27.4 billion). Jewelry will be accounting for nearly a quarter of all the dollars spent on Valentine gifts this year.

Other top-spending gift categories include an evening out ($5.4 billion), flowers ($2.9 billion), candy ($2.5 billion) and greeting cards ($1.4 billion). The average shopper plans to spend $188.81 for Valentine’s Day gifts this year, up from $185.81 in 2024.
Exactly 56% of consumers plan to celebrate Valentine’s Day this year, an upward trend from 53% in 2024 and 52% in 2023. A higher portion of men are celebrating the holiday this year, with 55% saying they plan to participate in Valentine’s Day, up from 51% in 2024.
Total spending on significant others is expected to reach a new record of $14.6 billion, up from last year’s record of $14.2 billion. Total spending on gifts for family members is projected to reach $4.3 billion, up from $4 billion in 2024 and in line with 2020’s record of $4.2 billion.
Precisely 32% of consumers also plan to purchase gifts for friends this Valentine’s Day, up from 28% last year and the highest in the survey’s history. Another 19% expect to purchase gifts for co-workers, up from 16% in 2024 and another record. On par with last year, 32% also plan to purchase gifts for their pets.
Fifty-six percent of survey respondents intend to give candy in 2025, followed by flowers (40%), greeting cards (40%), an evening out (35%) and jewelry (22%).
“Consumers plan to celebrate Valentine’s Day through a variety of ways to show appreciation and love for the many different people around them,” Prosper Insights & Analytics Executive Vice President of Strategy Phil Rist said. “Purchasing gifts for those outside of significant others or family members continues to rise in popularity and reflects consumers’ growing interest in celebrating all the meaningful relationships in their lives.”
According to the NRF, among those not celebrating Valentine’s Day, 28% still plan to mark the occasion in some way. Many will treat themselves to something special, while others will plan a get-together or evening out with their single friends or family members.
As the leading authority and voice for the retail industry, NRF provides data on consumer behavior and spending for key periods, such as holidays throughout the year. The survey of 8,020 US adult consumers was conducted January 2-7 and has a margin of error of plus or minus 1.1 percentage points.
Credits: Couple image by BigStockPhoto.com. Chart courtesy of the National Retail Federation.
Something really Special for Valentine's Day.......or any other day!
Naturally Yellow Oval genuine diamonds are surrounded by white natural diamonds set in 14 kt white gold with a total diamond weight of 1.44 carats. The PERFECT Anniversary Ring!
Regular Price $4,500. !!!! SALE Priced: $2,929. !!!!
By Appointment Only. Available 6 days a week. Come view our complete selection in our showroom!
Visit www.elliottsjewelers.com/book-an-appointment or call 936-661-5363 ... See MoreSee Less
Call Now
0 CommentsComment on Facebook
Elliott’s Jewelers Launches 2nd Annual Jewel Box: A Heart for CASA Campaign ... See MoreSee Less
Elliott’s Jewelers Launches 2nd Annual Jewel Box: A Heart for CASA Campaign
hellohuntsvilletx.com
Support CASA with Elliott’s Jewelers’ Jewel Box campaign. A $40 donation gets you a jewelry gift box. Pick up in Huntsville, TX.3 CommentsComment on Facebook
@followers @topfans
. Now cm. Ejvjv.e. Kd vue gi. Bk o.,..
Thank you for your heart for those in need ❣️
Something really Special for Valentine's Day.......or any other day!
We offer only natural real genuine mined diamonds.
By Appointment Only. Available 6 days a week.
Come view our complete selection in our showroom!
Visit www.elliottsjewelers.com/book-an-appointment or call 936-661-5363 ... See MoreSee Less
Shop Now
Elliott's Jewelers, Huntsville TX Favorite Jeweler
www.elliottsjewelers.com
I get to create beautiful, memorable and emotional jewelry for customers who become lifelong friends. Call me to learn more.0 CommentsComment on Facebook
✨ Discover the True Meaning of "Private Jeweler" with Elliott's Jewelers. ✨
When you think of private jewelers, do high prices come to mind? At Elliott's Jewelers in Huntsville, TX, we believe exceptional jewelry should be accessible and affordable! 💎
Imagine designing a unique piece crafted just for you—without hidden fees! We work closely with you to create jewelry that fits your style and budget.
Every custom design appointment includes:
🌟 A personal consultation with our skilled designer, Elliott.
A realistic 3D rendering of your design to bring your vision to life.
Accurate, fair pricing, high-quality craftsmanship and much, much, much more.
Would you be ready to start designing your perfect piece?
Please book your for appointment. Available 6 days a week. www.elliottsjewelers.com/book-an-appointment/ or call us at 936-661-5363!
Let’s bring your jewelry dreams to life! www.elliottsjewelers.com ... See MoreSee Less
3 CommentsComment on Facebook
Love my experience Elliott's Jewelers - Huntsville, TX. Elliott is wonderful to work with and is honest and not pushy. I ended up getting 2 rings that I love and will cherish forever.
Truer words were never spoken! Elliott is a pleasure to work with and does an amazing job listening to what you want and boy does he deliver. I will never go anywhere else!
I love Elliott's jewelry he is the best
Make your old jewelry work for you! 🌟 At Elliott's Jewelers, every piece holds value. Trade in your unworn treasures for funds or upgrade to something new and sparkling. Refresh your collection today. See how far your jewelry can take you with us!
💍 Find out more: www.elliottsjewelers.com/sell-your-jewelry/ By appointment 6 days a week.
Call Elliott's Jewelers today at (936) 661-5363 or book an appointment online www.elliottsjewelers.com/book-an-appointment/
Browse online at www.elliottsjewelers.com/shop/ ... See MoreSee Less
Call Now
0 CommentsComment on Facebook
Something really Special for Valentine's Day.......or any other day!
We offer only natural real genuine mined diamonds.
By Appointment Only. Available 6 days a week.
Come view our complete selection in our showroom!
Visit www.elliottsjewelers.com/book-an-appointment or call 936-661-5363 ... See MoreSee Less
1 CommentComment on Facebook
I been missing you on my FB page
... See MoreSee Less
0 CommentsComment on Facebook
✨ Discover the True Meaning of "Private Jeweler" with Elliott's Jewelers. ✨
When you think of private jewelers, do high prices come to mind? At Elliott's Jewelers in Huntsville, TX, we believe exceptional jewelry that should be accessible and affordable! 💎
Imagine designing a unique piece crafted just for you—without hidden fees! We work closely with you to create jewelry that fits your style and budget perfectly.
Every custom design appointment includes:
🌟 A personal consultation with our skilled designer, Elliott.
A realistic 3D rendering of your design to bring your vision to life.
Accurate, fair pricing, high-quality craftsmanship and much, much, much more.
Would you be ready to start designing your perfect piece?
Please book your for appointment. Available 6 days a week. www.elliottsjewelers.com/book-an-appointment/ or call us at 936-661-5363!
Let’s bring your jewelry dreams to life! www.elliottsjewelers.com ... See MoreSee Less
0 CommentsComment on Facebook
Celebrate a Love That Lasts This Valentine’s
The perfect Valentine’s surprise—FREE with a $3,000+ purchase.
Valued at over $350, this exclusive package is available for a limited time! Don’t miss the chance to make this Valentine’s Day one she’ll never forget. Includes dinner, roses and candy!
Learn more about this fantastic package ...https://www.elliottsjewelers.com/celebrate-a-love-that-lasts-this-valentines/
Reserve yours today at www.elliottsjewelers.com/book-an-appointment/ with Elliott or call 936-251-6799 ... See MoreSee Less
Learn More
Celebrate a Love That Lasts This Valentine’s - Elliott's Jewelers
www.elliottsjewelers.com
After years of shared laughter, late-night talks, and memories that only grow sweeter with time, show your partner just how much they mean to you. This Valentine’s Day, let Elliott’s Jewelers help...0 CommentsComment on Facebook
Something really Special for Valentine's Day.......or any other day!
Regular Price $7,500. !!!! SALE Priced: $3,912.
By Appointment Only. Available 6 days a week. Come view our complete selection in our showroom!
Visit www.elliottsjewelers.com/book-an-appointment or call 936-661-5363 ... See MoreSee Less
0 CommentsComment on Facebook
Dreaming of Upgrading Your Engagement Ring? Wanting a piece of Custom Designed Jewelry?? This is Our specialty!
Sit down with Elliott to custom design your perfect piece of jewelry.
We'll be by your side every step of the way, ensuring that your vision comes to life.
Whether you want to rejuvenate a cherished family heirloom or redesign your wedding ring to commemorate a special milestone, or even Trade-In your outdated ring, we are here to guide you through the entire process.
From initial sketches to selecting the finest materials, our Elliott's Jewelers is dedicated to making your dream jewelry a reality.
Let's create something extraordinary together! By appointment 6 days a week!
To schedule your personal appointment visit us at www.elliottsjewelers.com/book-an-appointment/ ... See MoreSee Less
Call Now
0 CommentsComment on Facebook
... See MoreSee Less
This content isn't available right now
When this happens, it's usually because the owner only shared it with a small group of people, changed who can see it or it's been deleted.0 CommentsComment on Facebook