In early December, five-time Grammy-award-winning and multi-platinum artist Drake confirmed that his “The Anita Max Wynn Tour” would be coming to Australia and New Zealand in February 2025. And to commemorate the tour, the Toronto native commissioned Jason of Beverly Hills to create a massive pendant necklace fabricated from 3 kilos (6.6 lbs) of gold and more than 250 carats of colorful, flawless diamonds.

The pendant features the likeness of Drake’s cartoon alter ego, Anita Max Wynn, an adorable girl sporting a blonde bob haircut, rosy cheeks and oversized black-rimmed spectacles. Anita’s face dangles from a link chain bedazzled with white, blue, green and pink gemstones.
Anita Max Wynn is a clever pun on the gambling phrase “I need a max win” and was introduced into the Drake lexicon in December 2023 during a Kick live stream.
“Ladies with gentle hands,” said Drake, who is famously a high-stakes gambler, “this is my alter ego, Anita Max Wynn.”
This is not the first time Drake has collaborated with celebrity jewelry designer Jason Arasheben. Back in 2019, the artist commissioned an 18-karat white gold iPhone X case adorned from edge to edge with blue and white diamonds weighing a total of 80 carats. The $400,000 case was punctuated by a white gold, diamond-eyed symbol of Drake’s record label, the OVO owl.
Arasheben revealed the case on his Instagram page under the caption, “Because we can’t do basic!”
More recently, the jeweler was back on Instagram with a video showing the details of the Anita Max Wynn pendant. His caption stated, “Carrying the weight of greatness. Go big or go home! Thank you @champagnepapi for always putting your trust in us.”

Arasheben also revealed the pendant’s surprise feature: A hidden door in the back that opens to reveal miniature skyline of Toronto, Drake’s home town. The door itself features a map of Australia and New Zealand, along with the names of the tour cities, venues and dates.
The 38-year-old’s tour Down Under will begin on February 9 in Melbourne, Australia, and will end on March 1 in Auckland, New Zealand.
Credits: Screen captures via Instagram / jasonofbeverlyhills.
## Celebrate Your Everlasting Love with a Natural Diamond Ring from Elliott's Jewelers
Special moments deserve a ring as meaningful as the love they represent. At Elliott's Jewelers, we believe your unique story deserves to be told through the timeless brilliance of a **natural, earth-mined diamond**. Each diamond, forged deep within the earth, carries a history as rich and profound as the love you share.
We're here for every "yes," every happy tear, and every milestone yet to come. Let us help you create a ring that beautifully encapsulates your love and memories for a lifetime. Our commitment to exceptional quality and personalized service ensures your journey with us is as special as the love you're celebrating.
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✨ Your Jewelry Has an Irreplaceable Story to Tell ✨
The jewelry you’ve inherited is more than just exquisite; it's a treasured chapter of your family's legacy, a timeless piece that can be passed down through generations. Every ring, bracelet, and pendant embodies the love, memories, and milestones that have shaped your family's journey. When you choose Elliott’s Jewelers, you’re not only preserving jewelry—you’re honoring the deep-rooted connections that bind your family together.
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Every repair is conducted with the same love and attention that your family deserves. Together, we’ll breathe new life into your cherished pieces, allowing you to wear them with pride and continue their story for many more years to come.
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### Discover the Art of Custom Engagement Rings at Elliott’s Jewelers.
Learn more about the ring featured below: www.elliottsjewelers.com/product/14-kt-white-gold-radiant-cut-diamond-engagement-ring-with-2-21-c...
✨ The beauty of a custom engagement ring lies in the intricate details—and in the journey of collaborating with a personal jeweler who truly understands your lifestyle and values. At Elliott’s Jewelers, we dedicate ourselves to bringing your vision to life, crafting a ring that's uniquely yours. 💍Elliott's Jewelers only offers genuine, natural, mined diamonds
📞 Call Elliott's Jewelers today at (936) 661-5363 or book an appointment online—available 6 days a week! www.elliottsjewelers.com/book-an-appointment/
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Appointments available Tuesday through Saturday. Please schedule at www.elliottsjewelers.com/book-an-appointment/ or visit www.elliottsjewelers.com/shop ... See MoreSee Less4 CommentsComment on Facebook
Want to learn more about Elliott's Jewelers? Check out our story in Voyage Houston magazine! voyagehouston.com/interview/check-out-elliott-herzlichs-story
The Heart of a Personal Jeweler
At Elliott’s Jewelers, clients aren’t just customers—they’re relationships built for life. With a blend of old-world craftsmanship, new-world sensibility, and unwavering integrity, Elliott has crafted something rare in modern retail: a business that prioritizes people above all else.
To book a private consultation or learn more about Elliott’s Jewelers, visit www.elliottsjewelers.com. ... See MoreSee Less
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🌟 **Celebrate Your Love with Stunning Elegance!** 🌟
Introducing our stunning 2.24 cts total Diamond Engagement /Wedding Ring —a true symbol of your everlasting commitment, now available at a very special price! 💍✨
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✨ Looking to sell or trade your jewelry? Look no further! ✨ At Elliott's Jewelers in Huntsville, TX, we buy and accept jewelry in trade every day, no matter where it was purchased.
We know that selling your jewelry can be an emotional journey, which is why we offer professional, personalized service to make the process as smooth as possible. Our team of experienced buyers and restoration specialists is dedicated to providing you with the best trade-in, upgrade, and cash-out options in the Huntsville-Walker County area.
Learn More.... www.elliottsjewelers.com/sell-your-jewelry/
📅 We operate by appointment six days a week. Ready to get started? Schedule your visit today by going to our website: [www.elliottsjewelers.com/book-an-appointment/](www.elliottsjewelers.com/book-an-appointment/)
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Happy Anniversary...... Special moments deserve a ring as meaningful as the love they represent. Can we make an Eternity Ring for you? Ask us about fully customizing your very special ring.
At Elliott’s, we’re here for every “yes,” every happy tear, and every milestone to come. Let’s create a ring that carries your love and memories for a lifetime.
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🌞✨ It's time to embrace the joy and vibrancy this season brings! From weddings to unforgettable moments, we’re excited to celebrate all of life’s milestones with you.
At Elliott's Jewelers in Huntsville, Texas, we don’t just sell jewelry; we create pieces that commemorate your most cherished memories. Each item tells a unique story of love, achievement, or legacy.
Stay tuned for our upcoming Collection debut! We’ll be unveiling stunning new designs that put a fresh twist on classic diamond styles, all at fabulous prices. Plus, don’t miss our exclusive one-of-a-kind pieces that showcase the heart of our craftsmanship. We feel honored to be part of so many beautiful beginnings this wedding season!
Be sure to check out our website at www.elliottsjewelers.com for a closer look at who we are and what drives our passion. 💍❤️
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I get to create beautiful, memorable and emotional jewelry for customers who become lifelong friends. Call me to learn more.0 CommentsComment on Facebook
💎 Ready for a bigger diamond? 🌸 Love is blooming this spring! 🌸 At Elliott’s Jewelers, we’re dedicated to crafting custom engagement rings that reflect your unique love story and celebrate your forever. 💍✨ Trade-ins welcome!
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📅 We’re here for appointments 6 days a week. Call us at (936) 661-5363 or book your appointment online: [Book Now](www.elliottsjewelers.com/book-an-appointment/)
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Now is the ideal moment to sell your unworn or broken jewelry. At Elliott's Jewelers, our discreet and personalized buying services ensure a comfortable experience tailored just for you. With decades of trusted expertise, we will thoughtfully evaluate your pieces, so you can confidently unlock their full potential.
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🌟 **Celebrate Your Love with Elegance!** 🌟
Introducing our stunning **1.06 Carat Total Weight Diamond Engagement /Wedding Ring**—a true symbol of your everlasting commitment, now available at a very special price! 💍✨
Take a closer look at this exquisite piece here: www.elliottsjewelers.com/product/ladies-14kt-yellow-gold-diamond-engagement-ring-1-06-cttw/
Enjoy a jewelry experience tailored just for you! Book a private appointment at **Elliott’s Jewelers** for a one-on-one consultation in a relaxed setting where you can explore our stunning collection.
🗓️ **Appointments available 6 days a week!**
📞 Call us today at **(936) 661-5363** or book your appointment online: [Book an Appointment](www.elliottsjewelers.com/book-an-appointment/)
🌐 Browse our full collection online at: [Elliott's Jewelers Shop](www.elliottsjewelers.com/shop/)
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🌞✨ As summer approaches, it's time to embrace the joy and vibrancy this season brings! From weddings to unforgettable moments, we’re excited to celebrate all of life’s milestones with you.
At Elliott's Jewelers in Huntsville, Texas, we don’t just sell jewelry; we create pieces that commemorate your most cherished memories. Each item tells a unique story of love, achievement, or legacy.
Stay tuned for our upcoming Collection debut! We’ll be unveiling stunning new designs that put a fresh twist on classic diamond styles, all at fabulous prices. Plus, don’t miss our exclusive one-of-a-kind pieces that showcases the heart of our craftsmanship. We feel honored to be part of so many beautiful beginnings this wedding season!
Be sure to check out our website at www.elliottsjewelers.com for a closer look at who we are and what drives our passion. 💍❤️
By Appointment Only. Book Your Private Jewelry Experience 6 Days a Week ElliottsJewelers.com | Call: 936-284-5656 | Text: 936-661-5363. ... See MoreSee Less
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