Artificial Intelligence Helps Unite Airline Passengers With Lost Jewelry, Watches

With the help of artificial intelligence (AI), holiday travelers who have lost their jewelry at Dallas-Fort Worth International Airport (DFW) and 11 other major air hubs across the US have a much better chance of getting it back.

During an average year at DFW, for example, more than 18,000 items are reported lost by travelers. But, thanks to newly installed artificial intelligence software, about 90% of the items are successfully returned to their owners.

Shimaa Fadul, who runs daily operations at the DFW lost and found, told CBS News that her team of specialists have collected 587 rings and 414 watches, including seven Rolexes, so far in 2023.

As she opened a secured cabinet to show CBS News reporter Omar Villafranca the magnitude of the collection, all he could say was “Wow” as he viewed the labeled plastic containers brimming with watches, bracelets, necklaces, rings and miscellaneous jewelry, as well as keys, sunglasses and cell phones.

When the airport’s team finds an item, it is immediately photographed and entered into a database. The team does its best to described the item in great detail. When travelers inquire about items, they, too, will provide descriptive information and photos, if available.

Lost and Found software, which is operated by Hallmark Aviation Services, uses AI and image recognition to automatically match found items with inquiries. Once the match is confirmed, the items can be quickly returned to their rightful owners.

Fadul noted that distinguishing marks, such as stickers or serial numbers, help the process along. In the case of jewelry, we’re assuming that detailed gem configurations, hallmarks and inscriptions will be equally valuable in making a match.

She explained how her team came to the rescue of a woman who recently misplaced her wedding dress at DFW. Fadul’s team found the dress and, with the help of AI, matched it to the bride-to-be and overnighted it to her barely 24 hours before she was set to walk down the aisle.

Check out the CBS News report here…

Credits: Screen captures via


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