Mother’s Day 2023 jewelry sales are expected to climb to $7.8 billion, outpacing last year’s tally by 11.4% and outperforming all other retail categories by a wide margin. According to the annual survey released by the National Retail Federation (NRF), Special Outings should come in second at $5.6 billion in sales, while Electronics should rank third at $4 billion.
![](https://thejewelerblog.files.wordpress.com/2023/05/mothersday2023.jpg?w=575)
A look at historical data shows Jewelry on a 16-year tear from $2.1 billion in 2007 to $7.8 billion today. That reflects a total increase of 271%, or nearly 17% per year.
Back in 2007, Special Outings ($3.1 billion) had held first place, with Flowers ($2.3 billion) second. Now, Special Outings ranks second (up 80% since 2007, or 5% per year) and Flowers ranks sixth (up 39% since 2007, or 2.4% per year).
Exactly 44% of respondents said they will be buying jewelry for their moms this year. That’s a 3 percentage point gain over 2020 and an impressive 10 percentage point increase over 2021.
Overall Mother’s Day spending is expected to total $35.7 billion this year, up $4 billion from a record-setting 2022. The average spend will be $274.02 per person, the highest in the history of the survey and up from the previous record high of $245.76 in 2022. The top spenders are those in the 35-to-44 age range ($382.26).
According to the NRF, consumers continue to prioritize thoughtful gifts. Respondents said the most important factors in purchasing a Mother’s Day gift were finding items that are unique or different (47%) or those that create a special memory (42%).
Eighty-four percent of U.S. adults are expected to celebrate Mother’s Day this year. Of that group, most (57%) will be purchasing gifts for a mother or stepmother, followed by a wife (23%) or daughter (12%).
As the leading authority and voice for the retail industry, NRF provides data on consumer behavior and spending for key periods, such as holidays, throughout the year. The survey of 8,164 US adult consumers was conducted by Prosper Insights & Analytics from April 3 to 11 and has a margin of error of plus or minus 1.1 percentage points.
Credit: Image by Bigstockphoto.com.
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Great event. Thank you Huntsville ... See MoreSee Less
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💎 Step back in time with Elliott's Jewelers at our August Estate Jewelry Event! From August 22nd to 24th, explore exquisite, historical pieces from our collection. Preview our treasures here: www.elliottsjewelers.com/from-the-vault/#categories& and reserve your private viewing appointment between 9:30 am and 5:00 pm. Don’t miss your chance to own a piece of history! 👑 🕰️
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Picture this: an 'Anniversary Diamond' that sparkles with brilliance and the memories of years together. Why not consider upgrading the diamond in your wedding ring this upcoming milestone anniversary?
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Mark your milestone anniversary with a special upgrade from Elliott's Jewelers.💕 Can I make this ring for you?
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That is a very beautiful ring! What would something like this cost?
That’s a Beautiful ring WOW!
I no longer have anniversary’s, but it’s very pretty. Thanks for sharing. JS
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🌟 Uncover the history and beauty of estate jewelry at Elliott's Jewelers this August! Join us for our exclusive Estate Jewelry Event from August 22nd-24th. Dive into our vault here: www.elliottsjewelers.com/from-the-vault/#categories& and select pieces to view at your private appointment. Book now to secure a spot from 9:30 am to 5:00 pm each day and make history part of your style! 🕰️✨
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Make your old jewelry work for you! 🌟 At Elliott's Jewelers, every piece holds value. Trade in your unworn treasures for funds or upgrade to something new and sparkling. Refresh your collection today. See how far your jewelry can take you with us! 💍 Find out more: www.elliottsjewelers.com/sell-your-jewelry/
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Book an Appointment At Elliott’s Jewelers, you can be sure that you are getting the best possible appraisal for your jewelry. Our jewelry experts are trained and certified in jewelry appraisal, and ...1 CommentComment on Facebook
I have sent you pictures twice but never received a response.
🌟 Step into a world of timeless elegance with our August Estate Jewelry Event at Elliott's Jewelers! 📅 Mark your calendars: August 22nd-24th. Immerse yourself in the stories of exquisite pieces from our vault. To make this experience truly personal, we are scheduling exclusive appointments from 9:30 am to 5:00 pm each day.
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Gorgeous
💎 Discover timeless treasures at our August Estate Jewelry Event! Join us from August 22nd-24th at Elliott's Jewelers. Each piece has a unique story waiting to be part of yours.
Explore our exclusive collection here and book your private appointment from 9:30 am to 5:00 pm daily. Spaces are limited to ensure personalized attention. ✨ Find your next jewel with us! See more here: www.elliottsjewelers.com/from-the-vault/#categories&
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Very pretty.
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Photos from Huntsville Independent School District's post ... See MoreSee Less
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Beautiful 😍
Well done!
Thank you so much for your support & for such a beautiful piece!
Elliott's Jewelers wishes you and your family a Happy 4th of July! We will be closed on Thursday, July 4th. Elliott's Jewelers was thrilled to be part of Mitch and Lauren Fussell's love story. Do you have an Elliott's Jewelers story too? Let's celebrate by sharing it with us so we can continue making history together! Your stories inspire us every day. 🎆
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Wish I could click the “Love” and “Wow” Buttons at the same time.