A FedEx courier rushes bridal jewelry to a beach wedding in the company’s newly launched animated ad campaign titled “Tall Tales of True Deliveries.”
![](https://thejewelerblog.files.wordpress.com/2024/01/fedex3a.jpg?w=575)
The 30-second spots created by New York-based agency BBDO position FedEx employees as superheroes in a series that will drive home the theme that their dedicated team will always go the extra mile.
In the first ad of the series, we listen to the first-hand account of a real-life courier named Joe, who became an unconventional ring bearer in this true FedEx story.
As the commercial begins, we see Joe attempting to deliver an important parcel to a home. But, when he arrives at the destination, there’s a handwritten note on the door…
Says Joe, “Well, I was on my regular route, when I find this note… Bring rings to beach wedding?”
![](https://thejewelerblog.files.wordpress.com/2024/01/fedex3c.jpg?w=575)
Dramatic music rises and the announcer proclaims, “FedEx presents Tall Tales of True Deliveries.”
“So I grabbed the rings and hustled down the beach,” says Joe, who entered one side of his truck wearing his uniform and exited the other side wearing a FedEx-monogrammed tuxedo. A moment later, we see him dashing to the beach, package in hand.
![](https://thejewelerblog.files.wordpress.com/2024/01/fedex3b.jpg?w=575)
In the next scene, we see the dramatic silhouette of the bride and groom at the beach. The wedding officiant asks the bridal couple, “Who has the rings?” and out of frame, we hear Joe say, “I do.. I mean I do.”
Joe presents the box to the couple, they take a look at their rings and they seemed delighted. The FedEx employee has saved the day, just in the nick of time.
![](https://thejewelerblog.files.wordpress.com/2024/01/fedex3d.jpg?w=575)
The proud Fedex employee walks away from ceremony, checking off “Save Wedding” on his list of daily to-dos, which also included “Deliver Baby” and “Fight Off Gator.”
At this point, an animated Joe morphs into the real-life version.
“Just another day on the job,” he says.
The Fedex voice-over announcer punctuates the commercial with the tagline, “If this is what we did for love, see what we can do for your business.”
A landing page created especially for the campaign explains that not all heroes wear capes. Some wear FedEx uniforms. And the story of the beach wedding is true, according to FedEx.
Notes the global delivery company on the Delivery Stories page, “Meet some of those heroes and hear their stories. And know you can rely on them — and 500,000+ other FedEx team members — to go the distance to deliver for you. Absolutely, Positively FedEx.”
Check out FedEx’s wedding ring commercial, below.
Credits: Screen captures via YouTube.com / FedEx.
📅 Experience elegance and history at Elliott's Jewelers Estate Jewelry Event, August 22-24! Explore timeless pieces ready to tell their next story. Preview and select your favorites (like this dazzling ring) here: www.elliottsjewelers.com/from-the-vault/#categories& and book a private appointment to see them in person. Your journey through time awaits! ✨
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Great event. Thank you Huntsville ... See MoreSee Less
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💎 Step back in time with Elliott's Jewelers at our August Estate Jewelry Event! From August 22nd to 24th, explore exquisite, historical pieces from our collection. Preview our treasures here: www.elliottsjewelers.com/from-the-vault/#categories& and reserve your private viewing appointment between 9:30 am and 5:00 pm. Don’t miss your chance to own a piece of history! 👑 🕰️
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Picture this: an 'Anniversary Diamond' that sparkles with brilliance and the memories of years together. Why not consider upgrading the diamond in your wedding ring this upcoming milestone anniversary?
It's a beautiful way to renew your commitment and add an extra chapter to your love story. 💖💍
We carry ONLY Natural Gemological Institute of America Certified diamonds. All shapes and sizes are available. All colors and clarities.
1.00 carat and larger diamonds are our specialty. Set your new diamond in some of our most beautiful and unique settings or custom design your dream ring.
Call Elliott's Jewelers today at (936) 661-5363 or book an appointment online: www.elliottsjewelers.com/book-an-appointment/
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When this happens, it's usually because the owner only shared it with a small group of people, changed who can see it or it's been deleted.0 CommentsComment on Facebook
Mark your milestone anniversary with a special upgrade from Elliott's Jewelers.💕 Can I make this ring for you?
As your love grows, so should your diamond. Let us craft a custom ring that celebrates your journey together. Start your timeless upgrade today.💍✨
Call Elliott's Jewelers today at (936) 661-5363 or book an appointment online www.elliottsjewelers.com/book-an-appointment/
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That is a very beautiful ring! What would something like this cost?
That’s a Beautiful ring WOW!
I no longer have anniversary’s, but it’s very pretty. Thanks for sharing. JS
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🌟 Uncover the history and beauty of estate jewelry at Elliott's Jewelers this August! Join us for our exclusive Estate Jewelry Event from August 22nd-24th. Dive into our vault here: www.elliottsjewelers.com/from-the-vault/#categories& and select pieces to view at your private appointment. Book now to secure a spot from 9:30 am to 5:00 pm each day and make history part of your style! 🕰️✨
Call Elliott's Jewelers today at (936) 661-5363 or book an appointment online www.elliottsjewelers.com/book-an-appointment/ Browse online at www.elliottsjewelers.com/shop/ ... See MoreSee Less
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Make your old jewelry work for you! 🌟 At Elliott's Jewelers, every piece holds value. Trade in your unworn treasures for funds or upgrade to something new and sparkling. Refresh your collection today. See how far your jewelry can take you with us! 💍 Find out more: www.elliottsjewelers.com/sell-your-jewelry/
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Book an Appointment At Elliott’s Jewelers, you can be sure that you are getting the best possible appraisal for your jewelry. Our jewelry experts are trained and certified in jewelry appraisal, and ...1 CommentComment on Facebook
I have sent you pictures twice but never received a response.
🌟 Step into a world of timeless elegance with our August Estate Jewelry Event at Elliott's Jewelers! 📅 Mark your calendars: August 22nd-24th. Immerse yourself in the stories of exquisite pieces from our vault. To make this experience truly personal, we are scheduling exclusive appointments from 9:30 am to 5:00 pm each day.
Spaces are limited to ensure privacy and dedicated attention. 🕒 Book your appointment now and let us help you find a piece that not only enhances your collection but enriches your story.
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Gorgeous
💎 Discover timeless treasures at our August Estate Jewelry Event! Join us from August 22nd-24th at Elliott's Jewelers. Each piece has a unique story waiting to be part of yours.
Explore our exclusive collection here and book your private appointment from 9:30 am to 5:00 pm daily. Spaces are limited to ensure personalized attention. ✨ Find your next jewel with us! See more here: www.elliottsjewelers.com/from-the-vault/#categories&
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Very pretty.
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Photos from Huntsville Independent School District's post ... See MoreSee Less
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Beautiful 😍
Well done!
Thank you so much for your support & for such a beautiful piece!
Elliott's Jewelers wishes you and your family a Happy 4th of July! We will be closed on Thursday, July 4th. Elliott's Jewelers was thrilled to be part of Mitch and Lauren Fussell's love story. Do you have an Elliott's Jewelers story too? Let's celebrate by sharing it with us so we can continue making history together! Your stories inspire us every day. 🎆
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Wish I could click the “Love” and “Wow” Buttons at the same time.