Welcome to Elliott's Jewelers. Since 2005, we have been serving the jewelry needs of people in the Tyler, Texas area. The success of our business has been based upon our commitment to quality and complete customer satisfaction. We invite you to share in this tradition.
Take a look at the The Advantages of Purchasing Custom Jewelry
Elliott's Jewelers - appraisers, professional jewelers, jewelry designer, custom engravers and watch repair, diamond and gemstone specialist.
Our passion is making rings and we like to think this passion shows through in our work.
Our jewelry making techniques combine cutting-edge technologies with the skills of our master level artisans. The end result is a level of design and quality that we feel is in the upper echelon of jewelry.
Our level of quality cannot be mass produced. Every one of our rings is built to order from the ground up, in the exact intended finger size and for the exact intended center stone. One size fits all is good enough for our competitors, but not for us.
We take extreme pride in our unique line of rings. But more than that, we take pride in delivering a wearable work of art in every ring we make. Every Elliott's Jewelers ring is meticulously hand crafted one ring at a time from the ground up. Even with our simple solitaire designs, our artisans are instructed to maintain crisp lines with perfect symmetry and perfectly polished surfaces. Our more ornate and artistic designs may take a littlelonger for one of our master artisans to complete but ALL orders are finished in 3 weeks or less,
It is about more than just making rings to us. For us, it is about making every Elliott's ring a little work of art.
Here a some pictures of some of our custom jewelry designs we made recently.



Birthdays, anniversaries, weddings, holidays or “just because”… the gift of fine jewelry from Elliott’s Jewelers is an enduring compliment. It represents an investment in love and commitment, and it passes from generation to generation. Each piece of fine jewelry is priceless – rich in memories to be made.
Owner, Elliott Herzlich has more than 30 years’ experience in the fine jewelry business in Austin, Dallas and Southlake. Elliott’s Jewelers specializes in fine jewelry, and personalized engraved gifts. Diamonds, pearls, and colored stones in contemporary and classic settings are the foundation of the fine jewelry collection. Elliott’s also offers unique selections of loose diamonds.
Herzlich is a jewelry designer, appraiser and a custom engraver. He carries a large collection of engravable gifts for executives, birthdays, graduations, weddings and more. The engravable gifts collection includes key chains, pens, money clips, baby banks, picture frames, yo-yos, and more, and Elliott’s can engrave them on-site.
Herzlich’s interest in jewelry started young. His father was a New York diamond cutter in the 1940s. He still has the diamond engagement ring his father cut for his mother in New York City. Modern cutting techniques have moved the jewelry business forward exponentially since then, but Herzlich’s business model remains the same.
“I love the jewelry business because I love to provide beautiful, memorable, emotional pieces to customers who become friends. I get to be part of marriage proposals, communions, bar mitzvahs…all the important celebrations of life. How good is that?” said Herzlich.
I enjoy creating and finding just the right piece for your special life moments.
Go ahead. Make promises. Let us at Elliott’s Jewelers help you celebrate them.
Elliott’s Jewelers is located in Highland Centre, 4607 Troup Highway in Tyler, one mile south of the loop. 903-939-0603.